Entrepreneurship Minor

Entrepreneurship Minor
MGMT 344 Small Business Management
Course ID
MGMT 344
Credit Hours
3

An introduction to the nature of small businesses. Major topics covered include: the impact of small business on the overall economy, entrepreneurial alternatives/start-up plans, small business marketing, practices used in the operation of a small business, and social, legal, and ethical issues. PR: MGMT 210. Spring. 

ENTR 350 Marketing for Entrepreneurs
Course ID
ENTR 350
Credit Hours
3

An in-depth analysis of entrepreneurial marketing strategies for today’s small business, focused on how small businesses in different industries reach their specific marketplace.  Special emphasis on the use of e-commerce strategies and techniques is provided.

ENTR 460 Lessons in Innovation and Entrepreneurship
Course ID
ENTR 460
Credit Hours
3

An analysis of the knowledge, skills, abilities, strategies and tools required to be successful in creating and growing an entrepreneurial venture.  The case study approach will be utilized in this class and students will also interface with regional entrepreneurs.

ENTR 488 Experiential Entrepreneurship
Course ID
ENTR 488
Credit Hours
3

This course is about how to create interest in a new business venture.  It will focus on developing the three items that are commonly used by entrepreneurs to gain support for a business idea:  1) the executive summary (or summary of a business idea); 2) the feasibility plan; and 3) the elevator pitch.  Students will be prepared for and required to participate in available business plan competitions.

Students with majors outside of the School of Business can minor in Entrepreneurship. In addition to successfully completing MGMT 344, ENTR 350, ENTR 460 and ENTR 488, these students must take an additional six hours of coursework. The requirements are ENTR 210 (Accounting and Financial Principles for Entrepreneurs) and either BUSN 240 (Microsoft Excel) or COSC 201 (PC Software Applications).