Marketing Minor

Choose any 12 hours from the Marketing major.

Marketing Major

18 credits

This major will prepare you for a career in Sales, Advertising, Marketing Research, Marketing Management or some other related field.

MRKT 331 Retailing
Course ID
MRKT 331
Credit Hours
3

 A study of the business activity of selling goods or services to the final consumer; basic retailing and e-tailing practices and procedures, managing the buying, pricing, promotion, layout, security, and location of the retail organization. PR: MRKT 210, ACCT 201. Fall. 

MRKT 352 Integrated Marketing Communication
Course ID
MRKT 352
Credit Hours
3

 A study of the various types of planned messages used to build a brand—advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events/sponsorships, and customer service. PR: MRKT 210 and BUSN 232. Fall.

MRKT 372 Selling/Sales Management
Course ID
MRKT 372
Credit Hours
3

A study of selling and sales management, persuasion, prospecting, approach,
presentation, closing, legal and ethical problems in selling; direct marketing, industrial selling, and telemarketing. Includes actual sales demonstrations and projects in selling and sales management. PR: MRKT 210, BUSN 232. Spring.

MRKT 381 Consumer Behavior
Course ID
MRKT 381
Credit Hours
3

A study of the buying habits and preferences of consumers, models for explaining and
predicting consumer and marketing behavior, consumer movements and attitudes with implications for marketing management policies and the business economy. Psychology and/or sociology are recommended before taking this course. PR: MRKT 210. Spring.

MRKT 442 Marketing Research
Course ID
MRKT 442
Credit Hours
3

A study of the process of designing, collecting, organizing, interpreting, and presenting
data related to the planning and the executing of the conception, pricing, promotion, and distribution of ideas, goods, and services. PR: MRKT 210, BUSN 310, and Junior Standing. Spring.

MRKT 450 Marketing Management
Course ID
MRKT 450
Credit Hours
3

An integration of previous marketing course work. A study of the process of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and controlling the marketing effort. PR: MRKT 210, MRKT 331, MGMT 210, MRKT 352, and Junior Standing. Spring.